Business Value | Magento 2 Developer Documentation

Extensions with a clearly stated business value are easy for us to promote, and easy for customers to find.

Utility

All extensions should address a business need by solving an issue or enhancing existing functionality.
Any extension that does not serve a useful purpose will be rejected.

Create an extension that addresses a specific business case or solves a common problem faced by Magento merchants.
Take a survey to see what extensions are already available on Magento Marketplace.
Differentiate your extension from other solutions. Be innovative, and do not copy ideas from other developers.

Items listed on Magento Marketplace can be offered for free, or sold as commercial products.
Items offered for sale on Magento Marketplace must reflect fair market value, and have a minimum price of $25. If the extension is also available for sale on your site, the prices must be the same.
All purchases are paid for in US currency.
Items sold on Magento Marketplace are subject to a revenue sharing fee that is paid by the developer.

Create an extension that has broad appeal.
Your extension might be rejected if it appeals to only a small number of merchants.

We will do our best to put your extension in front of merchants, but we need your help!
Be your own cheerleader.
Create case studies that show the traction you have with merchants, and tell success stories of merchants who use your extension.
Establish yourself as a strong partner. Work closely with the Marketplace team to help us highlight your work.
If there is an apparent lack of interest in your extension, we will review any issues with you. If after a period of time the level of interest does not improve, the extension might be removed from Magento Marketplace.